IT & Tech

Cable Trying Targeted Advertising

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I read an article at Yahoo! Tech today that peaked my interest just a bit regarding Cable TV attempting to try “targeted advertising”. Targeted advertising is when advertisements are custom delivered to you based on a trend (like how Amazon knows what to suggest for you).

I’m not surprised to see TV taking on some of the ad facets that have shown success online. With the advent of TiVO / DVRs, there are a lot more ways to skip ads. Television advertising has been seeing a drop every since the popularity of mass distributed internet video and I’ve heard stats that some MTV microsites score more ad revenue than their spin-off channels.

It’ll be interesting to see how this works out. Looks like we’ll need to find another way to circumvent TV ads yet again.

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