Case Studies

Smile-Radio: Launch

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Earlier last week, I completed and launched Smile-Radio, a marketing site developed for my associates at CustomChannels to pitch their new product: streaming radio targeted at dentists.

Dubbed “Music for the Modern Dental Practice”, Smile Radio is a very “Web 2.0” looking custom-themed CSS site running off the WordPress platform (along with a few strategically placed custom plug-ins) and will soon have an automated ordering and tracking system for e-commerce payment traction.

In addition to the layout and tracking system, I also developed the accompanying Flash streaming media player and hand-crafted the branding. Lookin’ sharp! CustomChannels and I will be doing more work in the future including a new Flash radio player with unique statistical tracking. Look out, web!

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