While I normally don’t favor doing animation work, I was offered a well planned Flash job this week, and I have to say it turned out better than most. Project:Whitespace is a side project from some associates of mine at Ando Media. I used some of Ando’s ad-delivery toolsets back when I was doing internet radio and was very impressed!

Project:Whitespace

This new product is a method for allowing bands to promote themselves using the unpaid filler space thats common on many online radio stations. As they’re not necessary allowed to play the same ads online as they are on terrestrial, there’s often a need for different audio “overlays”, so why not use a band promotion? This animated demo explains it all.