Case Studies

Launch – CustomChannels Ad Solution

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Earlier this week, my friends – producers of CD quality internet radio “side channels” and I released yet another new version of their Flash online media players. This year, we decided to offer Flash solutions as well as Silverlight in order to cover the broadest market possible (and it actually has slightly higher quality audio).



This iteration includes a fancy schmancy integration with my favourite OpenSource adserver, OpenX. I’ve written a number of PHP/mySQL plugins that alter the ad delivery mechanisms and allow the same demographic statistical tracking as the standard server package. With this in place, our stations are now far easier to upgrade and feature tracking on total unique listeners, number of ad impressions, and ad clickthroughs. This server even features a cost tracking ability which allows them to let their advertising customers literally pay-per-click.

Eventually they’ll even be able to leverage it to sell on-air ad space. Way to find yet another method to get your loyal customers some bucks, guys! Check out some of our new stations on’s listen page.

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