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New Belgium Brewery – Business Model

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New Belgium Brewery – Business Model

New Belgium Brewery

During an outing this week to free myself from the work grind, my girlfriend and I went to take a tour of the New Belgium Brewery in Fort Collins, Colorado. As major fans of the brew, we were very surprised and impressed to learn about their enviable business practices and cohesive brand.

In addition to brewing some of the tastiest adult beverages in North America, the New Belgium brewery is built on a strong standard of sustainability and fun. After certain yearly intervals, employees of all rank gain stock in the company, ability to travel to Belgium and numerous other perks. The facility itself utilizes its own recycled water (processed at its own plant) for 15% of its energy consumption and even more via photovoltaic solar panels.

Finally, all new product receives its own custom label hand-crafted by local artists. The facility itself boasted numerous multi-media art displays bringing even further aesthetic appeal.

Plus, free beer!

Man! where do I sign up?

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