E-commerce and ship-to-order may be the fastest growing industries in America in 2019, but with great opportunity comes big competition. The product space is getting crowded and the line to get onto a retail store’s prime shelf space is constantly growing. It can take a big effort involving a good sales team that understands your products, a bullet-proof marketing strategy, and plenty of old fashioned effort, but what’s one go-to move you can make to help all of these efforts? Make sure your branding and packaging is on point!
Shelf space, especially in an emerging marketplace, is a game that is all about image. Most retail stores try to carry a wide variety of products, and on average, your customers likely spend less than 10 seconds scanning each shelf to find a product that speaks to them. Unless they’re coming in specifically because they’ve heard of your product, how will they single you out among the masses? Get ahead of that curve with sharp, eye catching brand and packaging design.
The days of the dotcom e-commerce boom are dead and gone and simply having your product ready to go to shelf is not enough to survive in today’s online retail marketplaces. Your brand, style and packaging has to “talk the talk” for you. If your product style is unique, represents your company’s mission, and has an appealing style, sales, marketing and adverting efforts become much easier.
We’ve all seen them on shelves and at events: products that specifically stand out because of their poor or lack of design choices. If given the choice, you have limited time to decide, and the price is competitive, are you more likely to pick the concentrate with the vibrant colors and prominent logo that screams “fire!” or do you pick the white label with black lettering that just makes you think “Cheap Price”? The choice is obvious – sight and perception are a major factor in our purchasing decisions. Don’t let your product be perceived the wrong way resulting in the ideal buyers and partners passing you up.
Hiring a professional graphic designer is the best move you can make to ensure your branding, packaging and marketing are on point. Our team has not only emerged themselves in graphic design marketing for the last 15+ years, we’ve familiarized ourselves with the ins and outs of compliance in a variety of markets.
We know how to work hand-in-hand with our partners to roll out branding, style and packaging that looks great, is sized and formatted correctly for any packaging manufacturer, meets compliance, and gets that eye-catching recognition that makes a connection with your potential customers. You don’t have to spend a fortune, you just have to find the right team!