Have you had trouble getting your business online? It can sound pretty simple at first with a lot of website builder software services out that that allow you to do it yourself, but the fact of the matter is it can take a lot of time and effort to properly stand up your web presence. You’ve taken your own efforts as far as you can go or you’re ready invest some market dollars – it’s time to hire a professional!
First off, we always advise our clients to make sure to find a website designer/developer who is familiar with your industry. Ask them if they know anything about your business!
There are tons of great website providers out there, but advertising is still in that unique phase where the wrong moves can result in huge setbacks – make sure your provider knows the do’s and don’ts of marketing within your category.
Next, the proof is in the pudding. Spend time researching different website development design teams. Compare local providers with national ones and be wary of big agencies – more often than not you get better service at better prices from boutique designers.
Make sure you like their website and branding; if they can’t get their own image right, how can they help you? Finally, make sure they list examples of their past work and that it is up to the standard of your brand. You may even want to contact those companies and ask how their experience was.
Align your expectations with your budget. Understand that 90% of what you’re paying for when hiring a professional is their time. Big agencies ask for big budgets because they often have a large team where each member works on a portion of your project.
Boutique agencies have lower overhead and tend to have small teams of multi-disciplined experts and can often give the same quality at a lower price. Try to stay within the threshold of good price for good quality and remember that with reduced cost comes reduced risk – bargain prices can mean slow turn-around, poor results, and poor communication.
Finally, take an interview and make sure you like them! Most design agencies will give you an initial consultation. When you’re ready to make the decision, take them up on it and make sure your interests and your goals jive. Communication is key – make sure they “speak your language” and are easy to address problems with. Be sure they provide you with written goals and an agreement to give progress updates.
This creative process can lead to a long road to success, and it’s important to align yourself with like minded business partners. As a marketing design and website development boutique agency, we like to form relationships that last beyond the project and synergy between all of our partners. A rising tide raises all boats!
Ready to get your website rocking? Get a quality marketing and design partner in VectorDefector. Contact us today!