Video marketing in content has grown exponentially in recent years, and it’s no surprise why. Videos are more engaging than text and images, easy to share, and can be used across a wide range of platforms. Video marketing is a powerful SEO tool that can help increase organic traffic, expand brand awareness, and convert visitors into paying customers.

How does video improve your SEO?

One of the biggest advantages of using video marketing is that it improves SEO. Google’s algorithm is built around the concept that people click on videos when searching for something specific. In other words, people are more likely to click on a link to your website if it has a video thumbnail next to the search result. 

Plus, if you have a video explaining how to do something or showing people how to use your product, you will get more traffic from those searches because Google will have more content to deliver on the page when people search for related terms. 

So that means that if you’re creating content that covers topics like “how to use my product” or “what this tool can do,” then adding a video explaining these things will help your rankings in search engines like Google and Bing. Another metric that Google and other search engines use in their search result rankings is the time visitors spend on a page. Adding video can increase the amount of time visitors spend on your website, boosting your SEO and increasing the chances that other potential customers will find you. 

Using videos on your website makes it more likely that people will share your content and backlink to your content—another boost for your website’s SEO. Don’t forget to include relevant written content around your video, and consider adding a video transcript for accessibility and to amplify your SEO keywords.

What types of video marketing should you include in your website?

There are two main types of videos that you’ll want to include in your video SEO content strategy: explainer videos and product videos.

Explainer videos are short (usually less than 2 minutes), entertaining, and informative, with an engaging script and an impactful message for your target audience. They explain what your company does, how it does it, and why it matters to them. Think about embedding a brand video on your “About Us” page or homepage, a Q&A video about your company’s process or product, or even a testimonial video.

Product videos are longer than explainer videos, typically between 5 and 15 minutes long. These videos usually focus on a specific product or service offering from your company, but they can also cover broader topics like industry trends or educational topics. Your e-commerce website could benefit from a product video or a demonstration of using your product or service. Add an onboarding video to help customers get started, or create a tutorial about different uses for your product. 

Ready to get started with video SEO marketing? 

Help potential customers find your website with engaging content that includes videos, text, and photos. No matter your target audience, video is a popular way to connect with people interested in your business. Take advantage of video content as a part of your overall SEO marketing strategy to improve your search engine results and drive more traffic to your website. 

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