Custom Web Development

Case Study

Austin, TX architecture & design firm Franke:Franke partnered with VectorDefector to create a digital presence that reflects the philosophy and craft behind their Austin-based practice. With work spanning architecture, interiors, landscape architecture, and planning, the firm needed a platform that could communicate both the conceptual depth of their work and the integrated nature of their design process.

The resulting website emphasizes clarity, atmosphere, and narrative: presenting projects not simply as buildings, but as thoughtful environments shaped by landscape, culture, material, and human experience.

Services Provided

• Website design aligned with the studio’s architectural philosophy
• Portfolio structure highlighting multi-disciplinary design work
• Content strategy centered on place, process, and collaboration
• Mobile-responsive design optimized for visual storytelling

Challenges & Solutions

Franke:Franke’s work exists at the intersection of architecture, landscape, and art. The challenge was creating a digital experience that could convey this layered design philosophy while remaining elegant, restrained, and easy to navigate.

We developed a portfolio-driven structure that foregrounds project imagery, site context, and narrative descriptions, allowing visitors to understand how each project grows from its specific place and purpose. By emphasizing material, craft, and the firm’s integrated design process, from concept through construction, the site communicates both the artistry and the rigor behind the practice.

The result is a refined digital platform that reflects Franke:Franke’s approach to creating spaces that are not only functional, but deeply rooted in landscape, culture, and the rhythms of daily life.