Web Development

Case Study

Captain Mark of Cross Island Cruises runs a growing private boat tour business in the scenic waters of Hilton Head, South Carolina. He reached out for a full website refresh to better reflect his brand’s hands-on, personal approach to dolphin tours and sunset cruises – and to boost visibility in local search results. We delivered a new site that’s faster, easier to update, and built for both discovery and bookings.

Built with emphasis on their hands-on adventures, this new site features easy-to-update content, and a custom design and layout to match but improve upon their existing brand.

Services Provided

• Custom WordPress theme with SEO-first architecture
• Full site redesign with improved mobile experience
• Visual style refresh to reflect updated brand tone
• Simplified booking funnel and tour highlights layout
• Performance, SEO and Core Web Vitals optimization

Challenges & Solutions

Cross Island Cruises offers an intimate, hands-on experience, but their previous website didn’t reflect that personality, and struggled with outdated content and poor technical SEO. We needed to elevate the look and feel while helping Captain Mark capture more organic traffic and bookings.

We focused on creating a light, welcoming design that emphasized tour types, local photography, and a smooth path to inquiry or booking. Under the hood, we improved page load speed, site structure, and content editing flexibility so the team could manage seasonal updates, reviews, and trip details with ease.