Streaming Media, Custom Applications

Case Study

The team at CustomChannels.net, leaders in branded internet radio solutions, partnered with VectorDefector to build a suite of high-quality, Flash-driven radio players tailored to each client’s style and audience. Designed for companies like Chipotle, Floyd’s, and Whole Foods, these players stream CD-quality sound and reinforce each brand’s unique vibe.

These players are easily altered and tailored to match each station’s branding (such as Chipotle, Floyds, and Whole Foods), and reach a broader audience. In addition, a custom plugin developed for an OpenSource ad server was utilized to gain simple ad management, tracking and reporting for each radio player/station.

Services Provided

• Custom-built Flash radio players with client-specific branding
• Integration with OpenSource ad server for dynamic ad placement, tracking, and reporting
• Ongoing development and updates across multiple branded stations
• Creation of ReMix, a drag-and-drop playlist and genre control tool for in-store music customization
• *note, this is an older project

Challenges & Solutions

The challenge was delivering a flexible, white-label player system that maintained top-tier audio quality and matched each client’s branding. Our solution allowed for quick customizations, while the ReMix tool gave station owners unprecedented control over their audio experience—all backed by real-time ad tracking and analytics.