Development/Custom Plugins

Case Study

In collaboration with Mindflint Media, VectorDefector helped launch the Dr. Sears Lean website, showcasing a broad range of lifestyle and wellness solutions. Designed for simplicity and impact, the site empowers users and “Lean Coaches” alike through easy content management and engaging features.

In order to provide the easiest management of content, this WordPress-driven website was developed based on established designs along with several sets of custom plugins. For an additional pop, a series of animated headers were also designed and developed along with a blog and gated area for their registered Lean Coaches.

Finally, a template package was also established, allowing coaches to produce and edit their own web content in conjunction with their Lean-provided scripts.

Services Provided

• WordPress-based website built on established design frameworks
• Custom plugins tailored for unique site functionalities
• Animated headers for enhanced visual engagement
• Integrated blog and gated member area for certified Lean Coaches
• Custom template system enabling coaches to create and manage their own web content

Challenges & Solutions

The project required a flexible platform that balanced professional branding with easy content updates. We developed a seamless WordPress site with custom tools and gated access to support a community of Lean Coaches, allowing personalized content creation while maintaining overall brand consistency.