Web Design, Development, E-Commerce

Case Study

Natural product experts GRATO Holdings partnered with VectorDefector to launch their third and most ambitious website yet – this time targeting a professional audience of doctors, clinics, and medical practitioners. Designed to support both retail and wholesale operations, the site features over 700 products, a gated practitioner portal, and advanced tools for search, segmentation, and B2B transactions.

This custom made e-commerce website features a hand-made web design, a fully custom content-driven responsive website, and an SEO-friendly, coupon-ready e-commerce integration with separate pricing, details and content for wholesale and retail customers.

Services Provided

• Custom WordPress + WooCommerce theme built from scratch
• Dual-tier e-commerce system for wholesale and retail users
• Practitioner locator with dynamic search filters
• Coupon-ready checkout system with content-driven SEO structure
• Fully responsive design optimized for medical professionals and mobile access

Challenges & Solutions

GRATO required a polished, trustworthy design that would resonate with both consumers and licensed healthcare professionals. Beyond aesthetics, the site needed to handle complex product structures, gated access, and custom pricing without compromising user experience.

We developed a robust, scalable WooCommerce platform with dynamic pricing logic and account-based access. The design conveys clinical professionalism while retaining GRATO’s natural health roots. Integrated SEO architecture, content customization, and conversion-focused layouts ensure this site supports long-term growth in both direct and B2B channels.