Graphic Design, Web Development

Case Study

In an effort to improve accessibility, usability, and public engagement, the Colorado Department of Healthcare Policy & Financing (HCPF) partnered with VectorDefector to reimagine the digital experience of their rebranded Medicaid program, Health First Colorado. The goal: to create a modern, user-friendly website that empowers Colorado residents to easily understand, apply for, and manage their Medicaid benefits: all within an ADA-compliant framework.

This collaboration with Colorado Dept. of HCPF resulted in a bright new website complete with: high-scale healthcare imagery, quicker to browse navigation, mobile responsive design and ADA compliance built within a highly customized WordPress framework for ease of use by the HCPF web department.

Services Provided

• Custom WordPress framework tailored for government accessibility and ease of use
• Mobile-responsive layout with simplified navigation and clear visual hierarchy
• ADA-compliant design built to WCAG standards
• Integration of large-format healthcare imagery for clarity and warmth
• Backend tools enabling non-technical staff to manage and update content easily

Challenges & Solutions

Government health websites often suffer from information overload and confusing navigation. The challenge here was to take a complex subject: Medicaid access, and present it in a way that’s visually clear, emotionally approachable, and easy for users from all backgrounds to engage with.

We created a responsive, highly accessible website with intuitive menus, a clean visual layout, and structured content designed to guide users step by step. Built on a scalable WordPress platform, the site empowers HCPF’s internal team to manage content, respond to changing policies, and provide clear support for Colorado residents statewide.