Website Design & Development

Case Study

In collaboration with the insurance experts at CalHealth.net, VectorDefector developed Hoodles.org: an innovative online community where users can rate and compare health insurance plans. Launched to help consumers navigate the rapidly changing health insurance landscape of 2014, Hoodles.org empowers visitors to make informed decisions based on real user reviews.

This simple, clean website features easy to update content, a brand new look and feel for the Calhealth brand, and a custom rating and input system for health plans.

Services Provided

• Custom WordPress website with a fresh, clean design aligned with CalHealth’s brand
• Development of a user-friendly rating system for health plans
• Easy-to-update content management for ongoing plan updates and community feedback
• Mobile responsive layout optimized for accessibility and usability

Challenges & Solutions

The primary challenge was creating a simple yet robust platform that allowed users to submit, view, and compare insurance plan ratings while maintaining brand consistency with CalHealth.net. We designed a custom rating system integrated seamlessly into a clean, easy-to-navigate website, encouraging user engagement and repeat visits.