Web Development

Case Study

Country music icon Neal McCoy teamed up with Slate Creek Records and design partners at Site07.com to launch a brand-new website in celebration of his album Pride – A Tribute to Charley Pride. VectorDefector crafted a custom online experience to connect with longtime fans, promote Neal’s upcoming shows, and spotlight his ongoing musical legacy

This fully custom site features: a state-of-the-art custom theme, feeds from multiple social mediums, an automated tour section and a customized theme for Neal’s merch powered by Big Cartel stores.

Services Provided

• Fully custom WordPress website with a bold, artist-branded design
• Integrated feeds from multiple social media platforms
• Automated, location-aware tour section for easy browsing of live shows
• Seamless merchandise integration using a custom theme for Big Cartel
• Mobile-optimized layout built for fan interaction across devices

Challenges & Solutions

The project required a digital relaunch that honored Neal’s long-standing career while keeping pace with today’s fan expectations: quick updates, live tour feeds, and simplified shopping. It also needed to feel modern without losing its country soul.

We delivered a custom-built experience that blends rich visuals, automated tour logistics, and dynamic social content, all backed by a responsive backend Neal’s team can manage with ease. The site now serves as a central hub for both legacy fans and new audiences discovering his music.