Logo, Full Website

Case Study

Based in Vail, Colorado, the artisans behind Pure Wood Flooring, Pure Woodworking, and Pure Furniture Design are true masters of their craft. From custom furniture and architectural ceilings to high-end hardwood floors, their family of businesses delivers exceptional woodworking across every surface. VectorDefector was brought in to develop a cohesive digital brand experience: three distinct yet visually connected websites that reflect the purity, precision, and artistry of their work

This 3-pack of websites for the three branches of the Pure Wood business features hand-designed logos and three related custom-made website themes featuring awe-inspiring photography of the Pure Wood brand.  A flyer for print collateral was completed as well.

Services Provided

• A coordinated trio of custom WordPress websites, one for each business arm
• Hand-crafted logos to distinguish and unify the brand identity
• Custom-built website themes with immersive, high-resolution photography
• Print design services including a marketing flyer for offline promotion
• Mobile-optimized, performance-tuned web design for premium client audiences

Challenges & Solutions

The primary challenge was to create three separate websites: each tailored to a specific woodworking service, while maintaining a consistent brand look and feel across all platforms. The sites needed to feel premium and artisan-crafted, much like the work they represent.

We designed three custom WordPress themes that share structural consistency and branding cohesion, but offer individual focus for each business area. Combined with vivid photography and elegant design, the result is a multi-site portfolio that reflects the craftsmanship and luxury their clients expect.