Graphic Design, Web Development

Case Study

Originally from Austin, Texas, blues musician and multi-talented artist Shakey Graves needed a digital home that captured his raw, genre-blending style. VectorDefector created a custom “minimal/grunge” website aligned with his artistic vision to promote the release of his album …And the War Came and provide a centralized hub for tour dates, merch, and fan interaction.

Focused on social media managed by the artist, this mobile responsive website features: full customizable home page for individual album advertising, tour and booking section managed by his staff, and streaming social media feed.

Services Provided

• Custom mobile-responsive WordPress website with a gritty, minimalist design
• Fully customizable homepage spotlighting album promotions and updates
• Integrated tour and booking section managed by his team
• Embedded, real-time social media feeds for direct fan engagement
• Streamlined e-commerce and ticket access

Challenges & Solutions

Shakey Graves needed a site that felt authentic and personal, but also provided a polished user experience for fans to stay connected, buy tickets, and explore his music. His growing online presence required consolidation into one fan-friendly destination.

We designed a visually distinctive site that reflects his signature sound and style, while giving his team the tools to manage tour updates and promotions with ease. The result is a site that’s both artist-driven and built to grow with his expanding fanbase.