Graphic Design, Web Development

Case Study

Local multi-hyphenate creative Troy Horne needed a dedicated digital space to highlight his dynamic music career and promote his latest album, I AM—a vibrant fusion of pop, rock, and reggae. With roots in music, writing, non-profit work, and marketing, Troy’s vision called for a site that could capture his artistic spirit and drive real engagement with fans.

A hand-built custom theme, an automated tour section w/ Google maps, and custom store and audio system customized from TopSpin were developed to spread Troy’s vision.

Services Provided

• Fully custom WordPress theme with bold visual design
• Automated tour section with integrated Google Maps for location-aware browsing
• Custom-built store and audio system, adapted from TopSpin, for music previews and purchases
• Mobile-responsive design optimized for fans on the go
• Easy-to-update backend for tour dates, news, and new releases

Challenges & Solutions

Troy’s creative output spans multiple industries, but this site needed to center specifically on his music and provide a clean, immersive experience. The challenge was creating a unique look and feel that honored his eclectic style while streamlining content for his fans.

We delivered a visually rich, artist-focused platform built around Troy’s new album and tour. From the custom store integration to an interactive tour map, every detail was designed to help fans connect with his music—and with the message behind I AM.