Logo Set, Web Design & Development

Case Study

Race directors Lauren and Scott Jones teamed up with VectorDefector to bring their unique Vampire 5K to life: a spooky, occult-themed fun run designed for serious runners and thrill-seekers alike. With dual starting points for “vampires” and “citizens,” fake-blood shooters, and a ghoulish after-party, the race offers a truly immersive experience.

To market this race, a series of marketing & design goals were met: a hand drawn logo set and website layout, designed sponsor packets and course maps, and an interactive website for registration.

Services Provided

• Hand-drawn custom logo set capturing the race’s eerie, fun spirit
• Unique website layout designed to engage participants and sponsors
• Marketing collateral including sponsor packets and course maps
• Interactive website with streamlined race registration functionality

Challenges & Solutions

The challenge was to blend a playful yet edgy aesthetic that appeals to diverse participants and sponsors, while providing an intuitive user experience for online registration. We delivered a cohesive brand identity and digital platform that supports event marketing and participant engagement.